Content Marketing Associate

Company: Janji
Location: Somerville
Posted on: February 18, 2021

Job Description:

As the Janji Content Marketing Associate, you will be a part of our small, but nimble marketing team. You'll be focused on helping develop compelling content and narratives to boost brand awareness, engage with our existing audience, and attract new customers. The Content Marketing Associate should first and foremost be a natural storyteller who can use channels like email, Instagram, Strava, and Janji's Travelogue to tell meaningful, inspiring, and captivating stories. This role requires a high level of creativity as well as the ability to use data-driven insights to improve our marketing.This role will likely start remotely, but will eventually be in-person at Janji's Somerville office once COVID-19 restrictions have lifted.IN THIS ROLE, YOU WILL* Research, contact and build relationships with content creators, influencers and sponsored runners to promote Janji to new audiences and produce interesting and on-brand campaigns.* Craft and schedule on-brand content across Janji's various social media channels.* Build personal relationships with Janji's community by engaging* Research and pitch media outlets for gear reviews and story concepts to grow brand awareness.* Own Janji's product seeding budget.* Own Janji's affiliate sales channel.* Be responsible for hitting targeted goals for both referral and organic social media traffic.* Craft engaging copy using multiple channels, including but not limited to: email, social media posts, Travelogue blog posts, video scripts, paid ads, other marketing campaigns.REQUIRED SKILLS + EXPERIENCE* 2+ years of experience in social media, content marketing or copy writing.* A natural storyteller who enjoys digging deeper to craft compelling narratives.* Social media fluent; always up on the latest trends and best practices.* Deep understanding of major social media platforms (Facebook, Instagram, Pinterest, Snapchat, TikTok, Strava).* Excellent verbal and written communication skills.* Strong creative copywriting ability.* Comfortable working in a fast-paced environment.* Deep understanding of the running and greater outdoors industry including key publications, brands, content creators and influencers is a plus.* Basic photography, photo editing and video skills are a plus.* Enthusiasm for running and/or the outdoors.* Passion for positive social and environmental change.* Ability to travel to Union Square in Somerville, MA if and when COVID-19 restrictions are lifted.Powered by JazzHRJYWBAKmplQ

Keywords: Janji, Somerville , Content Marketing Associate, Advertising , Somerville, Massachusetts