Brand and Channel Copywriter
Company: professional staffing group
Location: Somerville
Posted on: February 25, 2021
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Job Description:
Job DescriptionBrand and Channel Copywriter We have partnered
with a well-known health insurance company located just outside of
Boston who is looking to onboard a Brand and Channel Copywriter to
support initiatives on the marketing team. The copywriter will
think end-to-end experience and consider the full consumer journey
when developing ideas to deliver on creative solutions that meet
goals. If you are interested in this opportunity please apply to
this posting with your resume. Responsibilities Create foundational
messaging for integrated brand or product marketing initiatives
Ability to interpret and develop work off of a creative strategy or
brief Develop compelling, rich messaging that can bring everything
from brand positioning to product proof points to life Lead digital
content development for organic social media, web creative and
channel communications such as email and SMS messages Be
analytically minded, helping to guide creative test and learn
opportunities Build messaging "playbooks" to help guide additional
execution and extensions built off of integrated campaigns for
various audiences (B2B, B2C, etc.) Present your ideas clearly and
enthusiastically to subject matter experts across the company
Qualifications 5+ years of agency or marketing copywriting
experience building integrated marketing campaigns Deep experience
in and passion for digital channels - web, social, mobile, email
Contributed to, or created branding guidelines for copy, voice,
tone, definition of terms and words to use Has a strong portfolio
of work that proves past marketing copywriting experience Past
experience and success working through the entire creative process,
from strategy to execution. Experience working in a healthcare
setting or an interest in healthcare is a plus! Experience writing
for both B2B and B2C brands Proven SEO experience is required If
interested, please submit a resume for consideration Professional
Staffing Group is an equal opportunity employer and considers
qualified applicants for employment regardless of race, gender,
gender identity, gender expression, age, color, religion,
disability, veterans status, sexual orientation, or any other
protected factor. #pando3-3 Internal ID: 2371PandoLogic. Keywords:
Copywriter, Location: Somerville, MA - 02145
Keywords: professional staffing group, Somerville , Brand and Channel Copywriter, Advertising , Somerville, Massachusetts
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here to apply!
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