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Marketing Specialist (Digital, Social Media and SEO Experience)

Company: Alera Group
Location: Somerville
Posted on: January 15, 2022

Job Description:

Spring Consulting Group LLC, an Alera Group Company is seeking a Marketing Specialist to join their team. Are you looking to be part of a company where you have exciting opportunities to learn, grow and make a positive impact? Join a team where each employee is empowered to listen generously, speak straight, collaborate, and build each other up through mutual accountability and shared success? If that is what you--------re looking for, this is your chance to be part of an amazing organization! Spring provides strategic consulting including actuarial and underwriting services to major employers, associations and insurance and financial services organizations throughout the world. Our consulting team has extensive industry experience in areas such as risk management, actuarial, health care, life insurance, disability and absence management, employee benefits and property & casualty consulting, retirement, and pension services. In addition, the firm provides strategic consultation directly to employers on the use of captive insurance facilities in the employee benefits and property & casualty area. Responsibilities The Marketing Specialist will assist with marketing activities to drive growth and visibility of the firm.

  • Work with the Director of Marketing to adhere to and implement all aspects of the annual marketing strategy, including tracking progress and measuring success
  • Help ensure compliance with content calendar; facilitate project management for content to ensure deadlines and objectives are met
  • Own social media channels for the firm; curate and develop buzzworthy content to share
  • Develop newsletters that go out internally as well as to clients and prospects
  • Support content creation; assist with writing articles, developing infographics, managing webinars, etc.
  • Maintain and manage company website
  • Assist in writing and editing sales and marketing materials, which include articles, presentations, new business proposals, whitepapers and collateral
  • Assist with adherence to annual marketing budget
  • Manage and provide logistical support for all aspects of marketing events and tradeshows/seminars, including agendas, registrations, presentations, collateral, giveaways and booth
  • Maintain and update mailing lists
  • Assist with Salesforce maintenance and data integrity
  • Assist with writeups for awards nominations, conference presentations, etc.
  • Brainstorm new ideas for lead and demand generation
  • Stay abreast of industry and competitive trends
  • Organize and maintain marketing resources library so team members can easily find collateral, case studies, articles, etc.
  • Ensure all outward-facing materials are consistent with the firm--------s branding Qualifications
    • Bachelor--------s degree, preferably in marketing or communications
    • 1-2 years experience in marketing, with B2B or healthcare experience a plus
    • Excellent writing skills (including copy editing and proofreading)
    • Able to multi-task, work in a fast-paced environment and meet tight deadlines
    • Excellent communication and presentation skills
    • Strong attention to detail
    • Highly self-motivated individual; willingness to dive in and learn new things
    • Effective project management skills
    • Familiarity with the following considered a plus: WordPress, Canva and/or Adobe Creative Cloud, Salesforce, Google Analytics PandoLogic. Keywords: Marketing Specialist, Location: Somerville, MA - 02145

Keywords: Alera Group, Somerville , Marketing Specialist (Digital, Social Media and SEO Experience), Advertising , Somerville, Massachusetts

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