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Senior Growth Marketing Manager

Company: Mirakl
Location: Somerville
Posted on: May 5, 2022

Job Description:

Enterprise marketplaces are growing at more than twice the rate of overall eCommerce. Mirakl---s mission is simple. We help our 300 clients seize this opportunity by providing the industry---s first and most advanced enterprise marketplace SaaS platform, unparalleled expertise, and a rich ecosystem of sellers to accelerate the launch and scale of their marketplace. Our latest $555M Series E fundraising values the company over $3.5B and places it among the most dynamic players in eCommerce, globally. A leader in the Forrester New Wave, we will hire 1,700 passionate new Mirakl Workers globally over the next 3 years. The Senior Growth Marketing Manager will: Manage day-to-day campaign planning and execution to deliver on launch timelines Project manage, own and develop the campaign strategy and calendar to build lead generation activities that create marketing qualified leads, opportunities, and increased Mirakl awareness and adoption Create launch plan for the distribution of new content marketing assets, press releases, and customer announcements Manage end to end campaign launches with marketing and sales Develop verticalized email nurture strategy for new leads, using 6Sense technology to tailor campaigns based on buyer journey Own webinar and large scale digital event strategy and calendar Responsible for paid programs and digital advertising strategy and end to end execution Track and refine paid strategy based on ROI metrics Manage Google SEM vendor and launch of new campaigns and refresh projects Copy-write marketing communications and demand generation materials including social media, emails, webinar descriptions, landing pages, banner advertisements, and SEM ad copy Closely track and analyze the effectiveness of marketing campaigns and programs, reporting on lead funnel performance Manage 3rd party vendor relationships and projects Work with the Business Development team to prepare proper campaign follow up emails and touchpoints Prepare campaign materials for sales and run campaign enablement sessions Track and manage AMER pipeline goals and adjust plans as needed to hit targets Requirements: Bachelor---s Degree 6 years of professional experience in B2B growth marketing or demand generation at a fast-growing SaaS company Proven success in programs and campaign project management Demonstrated ability to organize, prioritize, and multitask under tight deadlines Detail oriented individual that takes initiative to define and improve marketing campaign planning and execution Working knowledge of Hubspot, Salesforce, 6Sense or other ABM platform, CMS (Contentful preferred), Salesforce, Social Media Platforms & Excel Experience with marketing campaign reporting and optimization Ability to travel when necessary; Periodic international travel required (Paris) when travel returns Mirakl is an Equal Opportunity Employer. We prohibit discrimination of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All employment is decided on the basis of qualifications, merit and business need. As Mirakl continues to grow, we are committed to staying true to our five core values: Get Things Done, Go Above & Beyond, Succeed Through Expertise, Work Hard Together, and Satisfy & Empower Clients. If this sounds like you, and you---re ready to join a hyper-growth company at the heart of digital transformation for the world's most forward-thinking organizations, apply today.

Keywords: Mirakl, Somerville , Senior Growth Marketing Manager, Advertising , Somerville, Massachusetts

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