Senior Growth Marketing Manager
Company: Mirakl
Location: Somerville
Posted on: May 5, 2022
|
|
Job Description:
Enterprise marketplaces are growing at more than twice the rate
of overall eCommerce. Mirakl---s mission is simple. We help our 300
clients seize this opportunity by providing the industry---s first
and most advanced enterprise marketplace SaaS platform,
unparalleled expertise, and a rich ecosystem of sellers to
accelerate the launch and scale of their marketplace. Our latest
$555M Series E fundraising values the company over $3.5B and places
it among the most dynamic players in eCommerce, globally. A leader
in the Forrester New Wave, we will hire 1,700 passionate new Mirakl
Workers globally over the next 3 years. The Senior Growth Marketing
Manager will: Manage day-to-day campaign planning and execution to
deliver on launch timelines Project manage, own and develop the
campaign strategy and calendar to build lead generation activities
that create marketing qualified leads, opportunities, and increased
Mirakl awareness and adoption Create launch plan for the
distribution of new content marketing assets, press releases, and
customer announcements Manage end to end campaign launches with
marketing and sales Develop verticalized email nurture strategy for
new leads, using 6Sense technology to tailor campaigns based on
buyer journey Own webinar and large scale digital event strategy
and calendar Responsible for paid programs and digital advertising
strategy and end to end execution Track and refine paid strategy
based on ROI metrics Manage Google SEM vendor and launch of new
campaigns and refresh projects Copy-write marketing communications
and demand generation materials including social media, emails,
webinar descriptions, landing pages, banner advertisements, and SEM
ad copy Closely track and analyze the effectiveness of marketing
campaigns and programs, reporting on lead funnel performance Manage
3rd party vendor relationships and projects Work with the Business
Development team to prepare proper campaign follow up emails and
touchpoints Prepare campaign materials for sales and run campaign
enablement sessions Track and manage AMER pipeline goals and adjust
plans as needed to hit targets Requirements: Bachelor---s Degree 6
years of professional experience in B2B growth marketing or demand
generation at a fast-growing SaaS company Proven success in
programs and campaign project management Demonstrated ability to
organize, prioritize, and multitask under tight deadlines Detail
oriented individual that takes initiative to define and improve
marketing campaign planning and execution Working knowledge of
Hubspot, Salesforce, 6Sense or other ABM platform, CMS (Contentful
preferred), Salesforce, Social Media Platforms & Excel Experience
with marketing campaign reporting and optimization Ability to
travel when necessary; Periodic international travel required
(Paris) when travel returns Mirakl is an Equal Opportunity
Employer. We prohibit discrimination of any type on the basis of
race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic
protected by federal, state or local laws. All employment is
decided on the basis of qualifications, merit and business need. As
Mirakl continues to grow, we are committed to staying true to our
five core values: Get Things Done, Go Above & Beyond, Succeed
Through Expertise, Work Hard Together, and Satisfy & Empower
Clients. If this sounds like you, and you---re ready to join a
hyper-growth company at the heart of digital transformation for the
world's most forward-thinking organizations, apply today.
Keywords: Mirakl, Somerville , Senior Growth Marketing Manager, Advertising , Somerville, Massachusetts
Click
here to apply!
|