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Senior Product Marketing Manager

Company: Formlabs
Location: Somerville
Posted on: May 12, 2022

Job Description:

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, artist, and researcher in the world. We're looking for a Senior Product Marketing Manager with a strong technical and communications background to drive market adoption of our 3D printers, and related accessories and materials. You'll manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting. Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done. This is a fast-paced environment, where we launch new materials to market every couple of months, with large hardware announcements every couple of years. If you're passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a Senior Product Marketing Manager . The Job:

  • Connect market and technology trends with Formlabs' products to build product positioning and messaging for verticals, buyer personas, and use cases
  • Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
  • Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
  • Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers You:
    • Experienced in technical product marketing or sales engineering at a B2B hardware or software company
    • Passionate about technology and 3D printing
    • Successfully collaborated with sales and marketing teams to create product training material including value propositions and differentiation
    • Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes
    • Detail-oriented with great project management experience
    • Proven ability to work independently and cross-functionally to complete projects
    • High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment Bonus Skills:
      • Technical writing
      • 3D printing industry experience
      • Flexible vacation
      • Paid parental leave
      • Unlimited 3D prints We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing. About Formlabs We're a passionate team of engineers, designers, and problem-solvers. Started out of MIT in 2011, Formlabs now employs over 250 people across offices in Germany, Japan, and China. We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.With the Form 2 SLA 3D printer, Fuse 1 SLS 3D printer, Form Cell manufacturing solution, and Pinshape marketplace of 3D designs, Formlabs is establishing the industry benchmark in professional 3D printing for professionals from a variety of industries. We also develop high-performance materials in-house, as well as best-in-class 3D printing software like PreForm and Dashboard.We believe in what we do, and we're excited about creating powerful tools that change the way we work and live. Reddit is an American social news aggregation, web content rating, and discussion website.

Keywords: Formlabs, Somerville , Senior Product Marketing Manager, Advertising , Somerville, Massachusetts

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