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Product Marketing Director, Marketplace

Company: Mirakl
Location: Somerville
Posted on: July 30, 2022

Job Description:

Enterprise marketplaces are growing at more than twice the rate of overall eCommerce. Mirakl's mission is simple. We help our 300+ clients seize this opportunity by providing the industry's first and most advanced enterprise marketplace SaaS platform, unparalleled expertise, and a rich ecosystem of sellers to accelerate the launch and scale of their marketplace.Our latest $555M Series E fundraising values the company over $3.5B and places it among the most dynamic players in eCommerce, globally.To support this rapid adoption of the marketplace model, and take an active part in our growth, Mirakl is looking for a creative, talented, and dynamic Product Marketing leader with a passion for positioning, messaging and launching market-defining technologies to help Mirakl accelerate its leadership in the exciting new category for Enterprise Marketplace Platforms in the Digital Commerce space. This person will sit in either our Somerville or NYC hub and must be willing to come into the office 3 times per week.This is a strategic, high-impact product marketing role that will own product marketing for Mirakl's flagship offering, the Mirakl Marketplace Platform and advanced modules. Reporting to the VP of Global Product & Industry Marketing, this is a highly visible and collaborative role with substantial accountability and scope. You will work closely with your product management peers to define positioning for Mirakl's platform for well-established and emerging use cases, develop differentiated messaging, and creative ways to illustrate core value propositions which will have material impact on the growth of Mirakl's business.Responsibilities:

  • Work closely with Product Management and functional experts to understand the core marketplace platform as well as new solutions in the roadmap, mapping key capabilities to market/buying requirements
  • Define and manage the GTM calendar and timing of new enhancement launches and necessary release process and cadences globally in order to meet the needs of internal and external stakeholders and launch goals
  • Develop and execute worldwide product go-to-market, from strategy to tactical plan development - then work in concert with cross-functional teams to ensure successful execution
  • Evaluate new product or adjacent market opportunities and product market-fit by keeping abreast of customer and market trends directly and via Product Management, Sales, Corp Dev.
  • Create target account and buyer profiles working closely with Sales, Sales Ops and Product Management, and beta customers to understand the target audience and buying requirements
  • Build messaging & positioning that clearly articulates Mirakl's differentiation and ability to meet the specialized requirements for new solutions or expansion opportunities
  • You'll build illustrative narratives and visual demonstrations that showcase the value and differentiation of Mirakl's new and existing advanced capabilities.
  • Create and deliver sales and customer success enablement materials and programs including field communications, presentations, and market overview content to support the sale and adoption of products and solutions to market. Support the cascade of these programs globally, regionally, and into Mirakl's hubs around the world.
  • Develop and coordinate global market launch plans in partnership with your product marketing peers to execute a regular cadence of platform-wide market launch
  • You will lead cross-functional teams and work collaboratively in order to drive awareness, enablement, and demand generation that will have material impact on the growth of Mirakl's business
  • Work alongside the solution engineering and customer success functional experts to provide value messaging and help ensure GTM readiness and enablement of prospect and customer facing teams. Requirements:Basic Qualifications
    • Education: Bachelor's Degree, MBA/master's strongly preferred
    • Fluent in spoken and written English (French desired)
    • 10+ years of professional experience
    • 3+ years of Enterprise Software Product Marketing or equivalent experience Desired Qualifications
      • Experience of and understanding of eCommerce software
      • Proven track record planning and executing product launches, go-to-market strategies, leading cross-functional initiatives with product, sales, and customer success, ability to define a new market
      • Strong technical knowledge of cloud-based software products and enterprise sales go-to-market strategies
      • A proven history of growing revenue through Product and Solution Marketing for both new and mature product lines
      • Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences in simple, compelling English
      • Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations
      • A track record of success in high-growth, global environments
      • Strong internal communicator and collaborator Mirakl is an Equal Opportunity Employer. We prohibit discrimination of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All employment is decided on the basis of qualifications, merit and business need.As Mirakl continues to grow, we are committed to staying true to our five core values: Get Things Done, Go Above & Beyond, Succeed Through Expertise, Work Hard Together, and Satisfy & Empower Clients. We welcome collaborators who embody these values along with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you're ready to join a hyper-growth company at the heart of digital transformation for the world's most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you're not an exact match.

Keywords: Mirakl, Somerville , Product Marketing Director, Marketplace, Advertising , Somerville, Massachusetts

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