Product Marketing Director, Marketplace
Company: Mirakl
Location: Somerville
Posted on: July 30, 2022
Job Description:
Enterprise marketplaces are growing at more than twice the rate
of overall eCommerce. Mirakl's mission is simple. We help our 300+
clients seize this opportunity by providing the industry's first
and most advanced enterprise marketplace SaaS platform,
unparalleled expertise, and a rich ecosystem of sellers to
accelerate the launch and scale of their marketplace.Our latest
$555M Series E fundraising values the company over $3.5B and places
it among the most dynamic players in eCommerce, globally.To support
this rapid adoption of the marketplace model, and take an active
part in our growth, Mirakl is looking for a creative, talented, and
dynamic Product Marketing leader with a passion for positioning,
messaging and launching market-defining technologies to help Mirakl
accelerate its leadership in the exciting new category for
Enterprise Marketplace Platforms in the Digital Commerce space.
This person will sit in either our Somerville or NYC hub and must
be willing to come into the office 3 times per week.This is a
strategic, high-impact product marketing role that will own product
marketing for Mirakl's flagship offering, the Mirakl Marketplace
Platform and advanced modules. Reporting to the VP of Global
Product & Industry Marketing, this is a highly visible and
collaborative role with substantial accountability and scope. You
will work closely with your product management peers to define
positioning for Mirakl's platform for well-established and emerging
use cases, develop differentiated messaging, and creative ways to
illustrate core value propositions which will have material impact
on the growth of Mirakl's business.Responsibilities:
- Work closely with Product Management and functional experts to
understand the core marketplace platform as well as new solutions
in the roadmap, mapping key capabilities to market/buying
requirements
- Define and manage the GTM calendar and timing of new
enhancement launches and necessary release process and cadences
globally in order to meet the needs of internal and external
stakeholders and launch goals
- Develop and execute worldwide product go-to-market, from
strategy to tactical plan development - then work in concert with
cross-functional teams to ensure successful execution
- Evaluate new product or adjacent market opportunities and
product market-fit by keeping abreast of customer and market trends
directly and via Product Management, Sales, Corp Dev.
- Create target account and buyer profiles working closely with
Sales, Sales Ops and Product Management, and beta customers to
understand the target audience and buying requirements
- Build messaging & positioning that clearly articulates Mirakl's
differentiation and ability to meet the specialized requirements
for new solutions or expansion opportunities
- You'll build illustrative narratives and visual demonstrations
that showcase the value and differentiation of Mirakl's new and
existing advanced capabilities.
- Create and deliver sales and customer success enablement
materials and programs including field communications,
presentations, and market overview content to support the sale and
adoption of products and solutions to market. Support the cascade
of these programs globally, regionally, and into Mirakl's hubs
around the world.
- Develop and coordinate global market launch plans in
partnership with your product marketing peers to execute a regular
cadence of platform-wide market launch
- You will lead cross-functional teams and work collaboratively
in order to drive awareness, enablement, and demand generation that
will have material impact on the growth of Mirakl's business
- Work alongside the solution engineering and customer success
functional experts to provide value messaging and help ensure GTM
readiness and enablement of prospect and customer facing teams.
Requirements:Basic Qualifications
- Education: Bachelor's Degree, MBA/master's strongly
preferred
- Fluent in spoken and written English (French desired)
- 10+ years of professional experience
- 3+ years of Enterprise Software Product Marketing or equivalent
experience Desired Qualifications
- Experience of and understanding of eCommerce software
- Proven track record planning and executing product launches,
go-to-market strategies, leading cross-functional initiatives with
product, sales, and customer success, ability to define a new
market
- Strong technical knowledge of cloud-based software products and
enterprise sales go-to-market strategies
- A proven history of growing revenue through Product and
Solution Marketing for both new and mature product lines
- Excellent written and verbal communication skills with the
ability to articulate complex technical concepts to a broad range
of technical and business audiences in simple, compelling
English
- Situational fluency, ability to influence and motivate others,
and perseverance to handle challenging business situations
- A track record of success in high-growth, global
environments
- Strong internal communicator and collaborator Mirakl is an
Equal Opportunity Employer. We prohibit discrimination of any type
on the basis of race, color, religion, age, sex, national origin,
disability status, genetics, protected veteran status, sexual
orientation, gender identity or expression, or any other
characteristic protected by federal, state or local laws. All
employment is decided on the basis of qualifications, merit and
business need.As Mirakl continues to grow, we are committed to
staying true to our five core values: Get Things Done, Go Above &
Beyond, Succeed Through Expertise, Work Hard Together, and Satisfy
& Empower Clients. We welcome collaborators who embody these values
along with their diverse perspectives and experiences to power us
forward. These often far exceed conventional job requirements and
help us create a culture of continuous learning. If you're ready to
join a hyper-growth company at the heart of digital transformation
for the world's most forward-thinking organizations, we strongly
encourage you to apply to any of our roles, even if you think
you're not an exact match.
Keywords: Mirakl, Somerville , Product Marketing Director, Marketplace, Advertising , Somerville, Massachusetts
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