Director of Advertising
Company: VirtualVocations
Location: Burlington
Posted on: May 3, 2025
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Job Description:
A company is looking for a Director of Advertising.
Key Responsibilities:
Lead B2C and B2B performance marketing strategies, defining budgets
and KPIs for user acquisition and growth
Collaborate with marketing teams to develop brand positioning and
awareness strategies for paid advertising
Plan, execute, and optimize performance marketing campaigns across
various channels
Required Qualifications:
Bachelor's degree in Marketing, Advertising, Data Analytics, or
equivalent
10 years of experience in performance marketing with a focus on
user acquisition and ROI optimization
Deep experience managing campaigns across paid search, display
advertising, social media, and affiliate marketing
Strong analytical skills with experience in performance measurement
and optimization
Proficiency in performance marketing tools and platforms, such as
Google Ads and Facebook Ads
Keywords: VirtualVocations, Somerville , Director of Advertising, Advertising , Burlington, Massachusetts
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