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Director, Digital Marketing Strategy

Company: Massachusetts Institute of Technology
Location: Somerville
Posted on: September 13, 2020

Job Description:

Position Description:DIRECTOR, DIGITAL MARKETING STRATEGY, Alumni Association (MITAA), to develop and execute overall targeted digital communications and marketing strategies.-- Will lead the effort to build a cutting-edge and consumer-centric digital marketing presence to engage MIT alumni, students, friends, and donors with MIT and each other; offer guidance, direction, and supervision to the senior digital strategist; collaborate with the Strategic Communications and Marketing (SCM) leadership team to offer broad-picture strategy and organizational team development; and work closely with colleagues across SCM, Annual Fund, Resource Development, and across campus to create a focused communications and marketing strategy that advances the MITAA and MIT toward its goals of engaging its community of alumni and friends.--Position Requirements:REQUIRED:-- bachelor's degree in a related field; at least five years' digital communications experience; two years of supervisory/management experience; excellent relationship-building, negotiation, interpersonal, collaboration, and written and verbal communication skills; professional experience with digital platforms, i.e., early adopter/follower of new media trends; ability to relate with customers/colleagues at all levels; initiative and ability to anticipate consequences of actions, potential problems, or opportunities for change; ability to work independently, prioritize and manage multiple competing demands, deliver high quality results, and meet deadlines; meticulous attention to detail; experience identifying and reaching target audiences and engaging with prospective clients; understanding of the role of customer service in marketing efforts; experience with major social media channels, email systems, IBM Watson, iModules, Salesforce, Google Analytics, Adobe products, HTML, CSS, and CMS platforms; and ability to work in a fast-paced, highly-collaborative, team-oriented environment.-- PREFERRED:-- advanced degree and presentation and public-speaking skills.----Job #18830-10Must be able and willing to work occasional nights and weekends. 7/20/20Job DetailsFunctional Area: MarketingPosition Type: Full-TimeExperience Required: Not IndicatedDepartment: Alumni AssociationEducation Required: Not Indicated

Keywords: Massachusetts Institute of Technology, Somerville , Director, Digital Marketing Strategy, Executive , Somerville, Massachusetts

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