Director, Customer Lifecycle Marketing

Company: QuickBase
Location: Somerville
Posted on: January 5, 2021

Job Description:

What---s it like to work at Quick Base? Well, our company, our market and our customers are growing fast. This means all Quick Base employees are engaged in interesting work, we try new and different things and lots of room for career advancement (1/3 of our employees are in a new role from 1 year ago). We work with exceptional colleagues and foster an environment that empowers those closest to the work to make decisions and provide each other the support to move quickly and learn as we go. Quick Base combines the excitement and pace of a startup with the stability and work/life balance of a market leader. Find out if Quick Base is for youQuick Base is an established market leader in the red-hot no code software market. As constant change reshapes daily lives, our application development and integration platform frees organizations to flex and evolve by safely connecting people, information and ideas everywhere. More than six thousands organizations use our platform to develop solutions that work the way their people do, safely moving beyond the confines of traditional software development. Supporting more than 80% of the Fortune 50, Quick Base is a leader in Forrester Wave--- Low-Code Platforms for Business Developers and received the highest score for citizen development in Gartner---s 2020 Critical Capabilities Report. Quick Base is a Vista Equity Partners portfolio company.About the team:Our employees are invested in our mission, passionate about our customers and motivated by winning as a team. They strive to get 1% better every day, and everyone takes ownership of our success. Our marketing teams are small, diverse, agile and highly empowered.Position Overview:We are looking for you to shape, lead and grow our customer lifecycle marketing practice. This team is responsible for driving growth across the customer journey --- from adoption to loyalty to expansion to advocacy.You will be a connector, fusing marketing programs, customer success tactics and product-led growth to ignite value realization and accelerate expansion.You will communicate and act on a strategic level, while also working hands-on to define, execute and analyze programs. Success in this role will be measured in revenue terms, contributing directly to renewal and upsell success. And, you---ll have a chance to build a world class customer marketing practice and team to achieve those goals --- growing our community, engaging customers through our product, telling our story through advocates, and whatever big ideas you can dream up.Reporting to our CMO, this is an opportunity to make a direct, global impact on our mission to unlock the potential of every organization and chance to hone your next-level leadership skills.Responsibilities:Lead customer lifecycle marketing team and practice --- Establish customer marketing as a world-class discipline with the team, processes and best practices to drive sustainable customer growth.Grow community --- Drive participation, discussion and advocacy in the world---s largest community for citizen developmentDesign integrated programs for value realization, adoption and loyalty --- Build integrated programs that that unite marketing and customer success tactics to help customers demonstrate value --- and turn our customers into loyal brand and product enthusiastsDrive upsell of products & services --- Help customers discover new products and services to get the most out of the Quickbase platformEnable product-led growth --- Partner with the product team to utilize our product experience to drive adoption, build loyalty and upsell new products and servicesCreate and amplify advocates --- Find, engage and amplify advocates in accounts and in the market, including users, business leaders and CXOsCustomer communications --- Ensure consistent, productive communication across channels and the customer journey to create impactful and delightful customer experiencesCustomer advisory boards --- Establish, grow and engage customer advisory boardsQualifications:5 years of cross-functional marketing leadership experience within a high-growth software companyDeep understanding of core customer marketing disciplines, including how to drive adoption, loyalty, upsell and advocacyExperience building software communitiesTechnical aptitude to enable product-led growthStrong accountability for generating revenue and not just leadsBackground with growth strategies in B2B SaaSAbility to write, oversee, and edit impactful copyKnowledge of the Sirius Decisions PMM and campaigns practices preferredBA/BS requiredWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Keywords: QuickBase, Somerville , Director, Customer Lifecycle Marketing, Executive , Somerville, Massachusetts