Associate Director, Global Customer & Market Insights, Multiple Sclerosis
Company: Biogen Idec
Location: Somerville
Posted on: January 12, 2021
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Job Description:
Job DescriptionThe Associate Director, Global Customer & Market
Insights, Multiple Sclerosis will play a key team leadership role
within the Global Customer & Market Insights. This role will lead a
dedicated global team, as well as coordinate, influence and support
Regional and Local Customer & Market Insight leads worldwide ---
for Biogen---s leading disease category, Multiple Sclerosis.The
Associate Director is primarily expected to lead Global Market
Research and Competitive Intelligence efforts within the
Therapeutic Area, collaborating with multiple stakeholders to
support the development of strong commercial and brand strategies.
The Associate Director will play a leading role in developing
Center of Excellence capabilities for Biogen.This is an exciting
opportunity to shape and innovate the insights function within
Biogen, in an important area of strategic growth.Specific
responsibilities include:Team Management (20%):Manage team of
direct reports, providing regular coaching, feedback, direction and
guidance. Develop team and individual goals and objectives and
provide regular updates to Leadership Team on talent management
progress.Strategic Thought Partnership & Oversight of the Insight
Agenda (50%)--- Brand Planning: Define the key priorities and
deliverables that support the annual planning process, including
the Global Market Outlook and Situation Assessments--- Priority
Setting, Research Agenda & Budget: Partner with Global PDC
leadership to clearly define the most important business problems
to be solved in the most efficient way --- sets annual Insights
agenda for respective therapeutic area. Managing the budget for
assigned therapeutic area--- including the integrated Market
Research and Competitive Intelligence programs. Provide regular
updates to Leadership and manage a forward-looking research agenda
for assigned PDCs--- Project leadership --- leading functional
experts, often as ---player coach---, in defining the problems,
generating hypotheses, shaping the analyses, and generating and
synthesizing insights for the brand/commercial team--- Competitive
Intelligence: Delivering ---steady state--- Competitive
Intelligence deliverables including monthly monitoring, quarterly
earnings reports, conference insights and pipelines updates.
Delivering other Competitive Intelligence programs in alignment
with annual plan--- Primary Market Research, Expert Insight
Generation: Leading the generation of insights supporting Global
brand / franchise strategy in collaboration with the brand lead,
brand team, and (as appropriate) extended Medical, Marketing,
Market Access, International and US stakeholders--- Social &
Digital Insights: Lead, advocate for and coach the use of social &
digital insights within the TA--- Global/Regional/Local Alignment:
Building key process to align the US, Global and EU Customer &
Market Insight teams on overall priorities, integration of efforts
on key projects, and communication and pull through of
implications--- Forecast: Provides guidance and oversight to Global
Forecasting team---s efforts, and designing appropriate global
studies as necessary to provide inputs into the Long-Range
PlanDevelopment of Center of Excellence Capabilities (Operational)
(30%)--- Working with the Leadership Team to identify and implement
improvements to team operations including Market Research and
Competitive Intelligence processes, knowledge management processes
and capabilities, project management processes, and vendor
management strategies--- Lead effort to innovate the insight
function by developing, piloting and training on new and novel
insight methodologiesLI-SR6Qualifications--- 5-7 years of
experience within a pharmaceutical company, market research vendor,
or consulting firm supporting the pharma/biotech industry---
Experience managing direct reports and building team--- Highly
collaborative --- must be able to navigate and manage the needs of
multiple stakeholders and help shape the direction of Customer &
Market Insight team peers--- Analytical horsepower --- extremely
strong analytic and quantitative skill set and knowledge of pharma
data sources--- Strong project management skills, ability to manage
multiple projects simultaneously--- Strong communication skills,
particularly presentation skills--- Strong understanding of
marketing and market research principles--- Excellent strategic
thinking capabilities and equally excellent tactical execution
skills--- Driven, highly self-motivated, confident, high-energy,
bright and creative individual with desire and ability to own a
high-profile part of the business--- Exceptional team player, with
the ability to develop and apply individual market research
expertise in service of Brand Aligned Insight team objectives---
Travel is expected in this role, up to 25%Education: --- B.S. in
business, the life sciences, pharmacy, or chemistry (advanced
biology, medicine-related degree preferred)--- MBA from a
well-respected institution desiredAdditional InformationAll your
information will be kept confidential according to EEO
guidelines.SummaryType: Full-timeFunction: Other
Keywords: Biogen Idec, Somerville , Associate Director, Global Customer & Market Insights, Multiple Sclerosis, Executive , Somerville, Massachusetts
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