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Associate Director, Global Customer & Market Insights, Multiple Sclerosis

Company: Biogen Idec
Location: Somerville
Posted on: January 12, 2021

Job Description:

Job DescriptionThe Associate Director, Global Customer & Market Insights, Multiple Sclerosis will play a key team leadership role within the Global Customer & Market Insights. This role will lead a dedicated global team, as well as coordinate, influence and support Regional and Local Customer & Market Insight leads worldwide --- for Biogen---s leading disease category, Multiple Sclerosis.The Associate Director is primarily expected to lead Global Market Research and Competitive Intelligence efforts within the Therapeutic Area, collaborating with multiple stakeholders to support the development of strong commercial and brand strategies. The Associate Director will play a leading role in developing Center of Excellence capabilities for Biogen.This is an exciting opportunity to shape and innovate the insights function within Biogen, in an important area of strategic growth.Specific responsibilities include:Team Management (20%):Manage team of direct reports, providing regular coaching, feedback, direction and guidance. Develop team and individual goals and objectives and provide regular updates to Leadership Team on talent management progress.Strategic Thought Partnership & Oversight of the Insight Agenda (50%)--- Brand Planning: Define the key priorities and deliverables that support the annual planning process, including the Global Market Outlook and Situation Assessments--- Priority Setting, Research Agenda & Budget: Partner with Global PDC leadership to clearly define the most important business problems to be solved in the most efficient way --- sets annual Insights agenda for respective therapeutic area. Managing the budget for assigned therapeutic area--- including the integrated Market Research and Competitive Intelligence programs. Provide regular updates to Leadership and manage a forward-looking research agenda for assigned PDCs--- Project leadership --- leading functional experts, often as ---player coach---, in defining the problems, generating hypotheses, shaping the analyses, and generating and synthesizing insights for the brand/commercial team--- Competitive Intelligence: Delivering ---steady state--- Competitive Intelligence deliverables including monthly monitoring, quarterly earnings reports, conference insights and pipelines updates. Delivering other Competitive Intelligence programs in alignment with annual plan--- Primary Market Research, Expert Insight Generation: Leading the generation of insights supporting Global brand / franchise strategy in collaboration with the brand lead, brand team, and (as appropriate) extended Medical, Marketing, Market Access, International and US stakeholders--- Social & Digital Insights: Lead, advocate for and coach the use of social & digital insights within the TA--- Global/Regional/Local Alignment: Building key process to align the US, Global and EU Customer & Market Insight teams on overall priorities, integration of efforts on key projects, and communication and pull through of implications--- Forecast: Provides guidance and oversight to Global Forecasting team---s efforts, and designing appropriate global studies as necessary to provide inputs into the Long-Range PlanDevelopment of Center of Excellence Capabilities (Operational) (30%)--- Working with the Leadership Team to identify and implement improvements to team operations including Market Research and Competitive Intelligence processes, knowledge management processes and capabilities, project management processes, and vendor management strategies--- Lead effort to innovate the insight function by developing, piloting and training on new and novel insight methodologiesLI-SR6Qualifications--- 5-7 years of experience within a pharmaceutical company, market research vendor, or consulting firm supporting the pharma/biotech industry--- Experience managing direct reports and building team--- Highly collaborative --- must be able to navigate and manage the needs of multiple stakeholders and help shape the direction of Customer & Market Insight team peers--- Analytical horsepower --- extremely strong analytic and quantitative skill set and knowledge of pharma data sources--- Strong project management skills, ability to manage multiple projects simultaneously--- Strong communication skills, particularly presentation skills--- Strong understanding of marketing and market research principles--- Excellent strategic thinking capabilities and equally excellent tactical execution skills--- Driven, highly self-motivated, confident, high-energy, bright and creative individual with desire and ability to own a high-profile part of the business--- Exceptional team player, with the ability to develop and apply individual market research expertise in service of Brand Aligned Insight team objectives--- Travel is expected in this role, up to 25%Education: --- B.S. in business, the life sciences, pharmacy, or chemistry (advanced biology, medicine-related degree preferred)--- MBA from a well-respected institution desiredAdditional InformationAll your information will be kept confidential according to EEO guidelines.SummaryType: Full-timeFunction: Other

Keywords: Biogen Idec, Somerville , Associate Director, Global Customer & Market Insights, Multiple Sclerosis, Executive , Somerville, Massachusetts

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