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Marketing Manager

Company: Merlin Entertainments
Location: Somerville
Posted on: February 25, 2021

Job Description:

Somerville, MA, United States of America
LEGOLAND Discovery Center Boston, 598 Assembly Row
Somerville, Massachusetts, 2145
United States About Us
Merlin Entertainments is a businessbuilt on fun. We are the world's second-largest visitor attraction operatorwith over 100 attractions, eight hotels and three holiday villages in 22 countriesacross four continents. We offer some of the best-known names in global leisureincluding SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, andLEGOLAND. Whether you are serving delicious food, working in theoffice, maintaining the attractions, entertaining guest or operating rides, theobjective is to provide a truly memorable experience and a great day out forall members of the family.

About theRole
The Marketing Manager is at the heart of our magic, driving theimplementation of marketing strategy to--deliver budgeted volume, revenue/sales, EBITDA, KPIs and visitor numbersto the attractions. Through a--close association with our brand teams, you will ensure integrationacross activity and campaigns in line with brand, product development and tactical activity.

The IdealFit
Marketing at Merlin is rewardingbut challenging so we only hire Marketers who share our values and can thrivewithin the organization. See the profile below and if this describes you, wewould love for you to apply!

Entrepreneurial Mentality & StartUp Spirit:
You thrive in a fast paced, not overly structured, entrepreneurial environment
You're scrappy - you pick your wins and you understand that solutions which may be unusual, unpolished or unrefined; with a bit of hard work, you deliver results
You are solution minded, creative and can adapt easily to change
You are an operational marketer who understands how to execute strategic theory that is grounded in operational reality

Grit &Passion
You are self-motivated and truly love the work that you do, the industry you work in and who you work with
You are guest obsessed and constantly think about how to engage our guests better and ways to improve their experience
You are gritty, tenacious and drive results
You are an optimistic thinker & a positive, constructive communicator

Integrity& Impact
You treat every employee and guest with respect
You take ownership, are candid, direct and transparent
You are comfortable in making decisions and constructively challenging decisions of others
You are comfortable with taking constructive critiques to develop and grow yourself & your ideas
You are accountable and not shy to admit mistakes or openly share learnings, you recognise mistakes can often lead to the most effective & inspiring work

ConstantlyCurious & Data Driven
You learn eagerly and rapidly
Your decisions are consistently underpinned by data & seek to remove subjectivity where possible
You're constantly curious on understanding more about business trends, your target audience, your product performance & the effectiveness of your tactics & distribution channels
You ask questions, constructively challenge and work with your stakeholders to develop ideas to be stronger

Key Responsibilities

  • Work with Head of Marketing Operations and the relevant General Manager(s) to plan, develop and execute the strategy for attraction / cluster
  • Plan, deliver & execute the Marketing Plan for the attraction / cluster across all disciplines, including media, PR, schools, online and Trade, against commercial and financial results in line with the overall objectives of the business and attraction / cluster and brand strategy.
  • Deliver budgeted annual admissions revenue and visitor budgets through successful and measurable marketing performance.
  • Work with Head of Marketing Operations, Strategy & Insights Manager and relevant General Manager(s) to develop attraction pricing approach for the attraction / cluster.
  • Champion the customer perspective and ensure the delivered marketing campaigns are customer led, based upon thorough analysis of business opportunities utilizing insights from market research, industry trends, and the competitive landscape for attractions.
  • Analyze and report revenue/admission data and audience insight to General Manager and Head of Marketing Operations to aid decision making for sales and marketing strategy to ensure budgeted revenue and admissions across all channels.
  • Understand target customer profiles and increase the market share of visitation within individuals, schools & groups markets across both midweek and weekend trading periods.
  • In collaboration with the Head of Marketing Operations, develop and execute a channel strategy for the attraction / cluster in line with business objectives (both commercial and customer satisfaction),overall sales and the marketing strategy in the most cost effective way across all marketing activity in line with core audience insight through innovative events-driven product development, advertising, online, PR, promotional partnerships and trade strategies.
  • Maximize channel strategy for the attraction / cluster to deliver most cost efficient route to market in line with overall sales and marketing strategy.
    Identify, secure and execute highly visible sales promotions with 3rd party brand partners and combined ticket packages/partner attraction promotional activity for the attraction / cluster.
  • Drive online sales through online media activity and work with the eCommerce Team to maximize efficiency of website from traffic to conversion.
  • Drive brand awareness to ensure attraction/s are a "must see" in the attractions' market. Requirements
    • Bachelor's degree required, preferably in marketing, communications, business or related field or equivalent experience.
    • At least, 1-2 years of developing and implementing robust marketing strategies, preferably within the attractions or hospitality industry.
    • Advanced MS Excel skills including knowledge of macros and proficiency in MS Word and PowerPoint. About theBenefits
      In return you will find a competitive salary and benefits package (includingaffordable and robust medical, vision and dental plans, company-paid lifeinsurance, generous PTO and a 401(k) matching plan offering) plus free entry toall our Merlin attractions which also extends to family andfriends. In addition, you can expect continued growth of joining anexciting, global organization.

Keywords: Merlin Entertainments, Somerville , Marketing Manager, Executive , Somerville, Massachusetts

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