Associate Product Director, Media Measurement, Optimization, and Platforms

Company: IQVIA
Location: Somerville
Posted on: May 11, 2022

Job Description:

Associate Product Director, Media Measurement, Optimization, and PlatformsBrief Description:The Associate Product Director will contribute to the innovation of new products and productization of existing Omnichannel capabilities across the 3 pillars of media analytics and measurement: Consumer, HCP, and Market Access. This role, reporting to the Product Offering Manager, will work with the Integrated Measurement Offering team supporting the build of robust offerings for our clients. The Associate Product Director will be responsible for staying ahead of industry trends and keeping all solutions relevant to clients. This is an excellent opportunity to innovate and help to shape industry best standards for media measurement and optimization. The ideal candidate has a strong background working in the pharmaceutical DTC and/or HCP Marketing space. The role requires the ability to act as a subject matter expert and support various internal and external facing teams. A baseline knowledge of how agencies, media publishers, and brand teams approach their core responsibilities is important.Tasks & Responsibilities:Contribute to the product strategy and innovation roadmap for a core set of existing and new product offeringsBring best practices from data visualization and story-telling experience to create requirements and features for offerings that will meet customer and business needsSubject Matter Expert responsible for communicating the value proposition and vision of the offering (i.e. white papers, case studies)Conduct research on marketplace trends and competitive offerings to inform roadmap and discussions within OmniChannel, Sales Teams, and key stakeholder support functionsMaintain continuous feedback mechanisms with internal and external stakeholders to inform product roadmap and successful selling. -Activities to include client feedback sessions and action/progress logWork with Marketing to develop the core positioning and messaging for the product for go-to-market activitiesPerform product demos and training for internal and external customersEducation & Requirements:Preferred Pharmaceutical media expertise in HCP and/or Direct-to-Consumer spaceMedia Agency, Endemic Publisher, Brand Marketing Team, etc.Experience buying or selling HCP media preferredCross-functional collaboration experienceStrong organizational skillsExcellent interpersonal and online communication skills6+ years of experience4+ years of experience tying media performance to patient and/or consumer behavior change (preferred)Degree in Statistics, Marketing, Healthcare, or similar background requiredIQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible - to help our customers create a healthier world. Learn more at -We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. As the COVID-19 virus continues to evolve, IQVIA's ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding vaccination status.

Keywords: IQVIA, Somerville , Associate Product Director, Media Measurement, Optimization, and Platforms, Executive , Somerville, Massachusetts