Sr. Manager Brand Marketing

Company: 2U
Location: Somerville
Posted on: May 12, 2022

Job Description:

What We're Looking For:The Sr. Manager Brand Marketing is a narrative builder - responsible for driving compelling and consumer-focused brand strategy and communications for the edX brand that resonate with target learners and deliver results. The Sr. Manager Brand Marketing is both a key internal marketing stakeholder, focused on analyzing consumer insights, crafting campaigns, and developing guidelines to promote edX across channels. Reporting to the Sr. Director of Consumer Brand, this role is accountable for collaborating with internal stakeholders to develop and execute campaign strategy, audience development, and driving measurable growth for the edX brand.Responsibilities Include, But Are Not Limited To:Understand Target Audience Cultivate and apply a deep understanding of the edX learner's motivations and decision drivers, combined with external market forces and the competitor set, to craft, test and iterate effective messaging across owned and paid channels to drive funnel movement.Drive collaboration with cross-functional stakeholders to understand and leverage actionable and tactical consumer insights to inform and improve positioning, differentiation, segmentation, value props and funnel conversion.To craft, test and iterate effective messaging across owned and paid channels to drive funnel movement.Campaign Strategy and DevelopmentLead, develop and evolve global brand strategy and associated artifacts (toolkits, briefs, and messaging frameworks/guidelines) to inform brand activation throughout the customer journey across branded touchpoints. Partner with product and design to drive integration of a holistic strategy Partner with external agencies, to define communication plans, briefs, message strategy, and frameworks and guide differentiated storytellingTie campaign strategy and initiatives to key business priorities Internal Brand Strategy LeadershipTie campaign strategy and initiatives to key business priorities Create buy-in and internal alignment through collaborative road maps and stakeholder engagementCraft compelling creative and tactical briefs to ensure all cross functional partners have clear understanding of opportunity, priority and impact.Testing and Measuring SuccessProve success through testing and learningCollect, analyze and interpret data points and trends in order to drive campaign strategies. Evaluation of strategy effectiveness against benchmarks and goals Reporting results and opportunities to internal and external stakeholdersThings That Should Be In Your Background:8+ years as a Marketing Manager, Content Strategist, Brand Strategist or similar job function, either in educational, agency, brand-side, or corporate settingBachelor's degree required, MBA or similar a plusCampaign ManagementOther Attributes That Will Help You In This Role:Experience managing agency relationships and working with creative teamsDeep experience in driving marketing strategy from concept to executionExperience across a variety of digital marketing tacticsStrong data fluency, with drive to develop a clear measurement approach for campaign strategy. Solid verbal, written, and interpersonal communication skills and the ability to influence cross-functional teamsMust be highly organized and have great attention to detailExperience with email automation systems, Salesforce, Google Analytics and Tableau is a plusAbility to maintain a fun, casual, professional and productive team atmosphereAbility to work with diverse teams in a fast-paced environmentEnthusiasm and the ability to adapt and thrive in an atmosphere of constant changeWorking Conditions This role works a regular work week between regular work hours. There may be occasional travel to other offices and university partners.About 2U Inc. (NASDAQ: TWOU)2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era-and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs-developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners. 2U Diversity and Inclusion StatementAt 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. Benefits & CultureWorking at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.2U offers a comprehensive benefits package:Medical, dental, and vision coverageLife insurance, disability and 401(k)Unlimited snacks and drinksGenerous paid leave policies including unlimited PTOAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter breakTo learn more, visit 2U.com. #NoBackRowNote: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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