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Director, Digital Demand Generation & Global Campaigns

Company: Recorded Future
Location: Somerville
Posted on: May 12, 2022

Job Description:

The Director of Digital Demand Generation and Global Campaigns is responsible for orchestrating and overseeing the company's global campaign planning, execution, and optimization processes. As a senior member of the team, you'll be responsible for scaling Recorded Future's digital demand generation function and delivering results aligned to the company's corporate strategy and pipeline generation goals. This person will lead a team that executes marketing campaign plans and will work cross-functionally and across regions to ensure that all contributors are aligned on audience, messages, assets, channels and schedule for integrated campaigns. - What you'll do as Director, Demand Generation & Global Campaigns:

  • Build and scale a campaign Center of Excellence function, comprising both internal and external resources, including capabilities for campaign strategy, development and execution. -
  • Leading by example, managing and motivating a high-performing demand generation team, meeting the company's requirements of today, while planning for future growth. -
  • Define global marketing campaign strategy, framework and implementation processes to drive efficiency, collaboration, quality execution, and optimal results.
  • Collaborate with internal stakeholders and external agencies to build out campaign themes, messaging, and offers that resonate with target audience segments; advise on marketing mix and campaign elements/investments.
  • Work with the marketing operations team to measure campaign performance; track and report on campaign and program metrics; conduct ROI analysis to determine the effectiveness of all marketing programs; and continually adjust to improve performance. -
  • Ensure that the global sales team is informed and equipped to follow up on marketing-generated leads; track and continually optimize to improve conversion
  • Be the champion who drives the cross-functional team to meet its weekly, monthly and quarterly pipeline generation goals. -
  • Manage the demand generation budget, ensuring that investments are producing results; and continually adjust as necessary. What you'll bring as Director, Demand Generation & Global Campaigns:
    • 10+ years experience driving integrated, multi-channel marketing campaigns for a B2B SaaS company
    • 5+ years people management and team leadership experience to motivate staff and create a positive and productive work environment -
    • Solid understanding of all digital channels, including email, ABM, paid search, paid social, and content syndication
    • Strong analytical skills and track record of making data-driven decisions to continually optimize performance and determine future investments; ability to translate data into ideas
    • Strong fluency in G-Suite, marketing automation, ABM and CRM systems such as HubSpot, 6Sense and Salesforce.com
    • Critical thinker and problem solver
    • Strong communicator and collaborator
    • Self-starter, who excels in a fast-paced environment

Keywords: Recorded Future, Somerville , Director, Digital Demand Generation & Global Campaigns, Executive , Somerville, Massachusetts

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