Content Marketing Manager

Company: Mirakl
Location: Somerville
Posted on: June 23, 2022

Job Description:

Enterprise marketplaces are growing at more than twice the rate of overall eCommerce. Mirakl's mission is simple. We help our 300+ clients seize this opportunity by providing the industry's first and most advanced enterprise marketplace SaaS platform, unparalleled expertise, and a rich ecosystem of sellers to accelerate the launch and scale of their marketplace.Our latest $555M Series E fundraising values the company over $3.5B and places it among the most dynamic players in eCommerce, globally. A leader in the Forrester New Wave, we will hire 1,700 passionate new Mirakl Workers globally over the next 3 years.Mirakl is seeking a Content Marketing Manager to support the growing needs of our Americas region. We're looking for someone who loves to write, share, and optimize content across all digital channels.This is a highly collaborative role that will work cross-functionally inside and outside of marketing to create excellent content experiences across the organization. In this role, you'll be exposed to leaders and subject matter experts within Mirakl, and will also have the opportunity to collaborate with Mirakl's team of freelance writers and designers to shape Mirakl's brand and messaging. You will play a key role in powering marketing's contribution to both sourced and influenced pipeline by driving traffic and demand. Your work will be pivotal in building Mirakl's brand recognition across the Americas region.The Content Marketing Manager will:

• Own end-to-end development of content that supports Mirakl's growth
• Craft interesting, high-quality blog posts, articles, reports, case studies, presentations, infographics, videos, and social media content that supports Mirakl's growth.
• Collaborate with other marketing team members and internal subject matter experts on end-to-end content production, including developing, editing, and proofreading content prior to publishing.
• Manage agency partners through the creation of infographics, videos, and other assets.
• Work cross-functionally across the marketing team to maximize the end-to-end impact of content
• Collaborate with Mirakl's growth marketing team to ensure content is promoted and leveraged across all channels.
• Track the performance of content created by reviewing content analytics, and work with Mirakl's corporate marketing team on downstream systematic impact of these analytics
• Create customized, localized content experiences to grow Mirakl's presence across focus regions
• Understand and prioritize content needs in our focus regions, including the United States, Brazil, and Australia, and work to translate and/or customize content in partnership with our translation agencies.
• Collaborate with Mirakl's field marketing team to craft and adapt compelling content for local and regional experiences, such as executive dinners, trade shows, and other speaking opportunities.
• Be a champion and defender of Mirakl's global brand and voice
• Serve as an internal owner of Mirakl's brand, tone, and voice, and ensure that everything that we produce is consistent with it.Requirements
  • 5+ years of enterprise marketing and/or content creation experience in a corporate environment. Experience with technical or software companies is highly preferred.
  • Proven ability to understand and synthesize complex topics into compelling written resources.
  • Strong oral and written communication skills.
  • Strong cross-functional collaboration and project management skills.
  • Experience building and managing content within a CMS (ex. Contentful, WordPress) is preferred.
  • A passion for learning, change, and thinking outside the box to propose and implement new methodologies, process efficiencies, and innovative solutions.
  • Meticulous attention to detail and ability to handle multiple tactical items simultaneously while meeting deadlines.Mirakl is an Equal Opportunity Employer. We prohibit discrimination of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All employment is decided on the basis of qualifications, merit and business need.As Mirakl continues to grow, we are committed to staying true to our five core values: Get Things Done, Go Above & Beyond, Succeed Through Expertise, Work Hard Together, and Satisfy & Empower Clients. We welcome collaborators who embody these values along with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you're ready to join a hyper-growth company at the heart of digital transformation for the world's most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you're not an exact match.

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