SENIOR MANAGER, INTEGRATED MARKETING
Company: PUMA Gruppe
Posted on: September 23, 2022
SPEED & SPIRIT is what we look for in our candidates, defined by
some simple values that inspire us to BE DRIVEN in our performance,
BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit,
and BE YOU to let our individual talent and experience shine.
Applying for a job at PUMA is easy and all genders are welcome.
Simply click APPLY ONLINE and follow the steps to upload your
- Work closely with the Run/Train business unit and channel
functions to develop integrated marketing strategies and plans for
sell in and sell through inclusive of full-funnel planning,
messaging and content ideation.
- Own the go-to-market global integrated communications plans and
work closely with the key markets to ensure it works for their
retailer and owned and operated needs
- Work cross-functionally to deliver plans that will guide the
deliverables list for global creative and content.
- Serve as the connective tissue between functions and markets to
ensure the core plans are established and followed through across
all GTM milestones.
- Serve as a global coordinator to ensure all channel and
tactical plans, messaging and creative materials are aligned.
- Work closely with the Entertainment/Sports Marketing team(s) on
integration of key ambassadors, as needed
- Think outside the box and bring new opportunities to the table
to help communicate brand and product launches consistently.
- Bachelor's degree in Marketing or Communication (or related
- Must have 8-10 years of marketing experience
- Experience and familiarity with the sportswear and/or athletic
space a plus.
- Should have an international/global mindset.
- Excellent communication skills, verbal and written.
- Must be highly collaborative and have the ability to work
within a cross-functional team; matrixed global organization.
- Domestic and/or international travel up to 25% annually.
Keywords: PUMA Gruppe, Somerville , SENIOR MANAGER, INTEGRATED MARKETING, Executive , Somerville, Massachusetts
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