Director, Digital Communications

Company: bluebird bio
Location: Somerville
Posted on: January 16, 2023

Job Description:

ABOUT THE FLOCK
bluebird bio's external affairs team is building confidence and conviction in bluebird and our ability to deliver on our mission to bring patients and their families more bluebird days. This committed, focused, and fun flock is looking for our newest team member to develop and execute on a digital strategy that helps the outside world understand our unique culture, values, and patient-centered mission. Come work with a dedicated, expert group of birds and contribute to a purpose-driven organization that is shaping the future of gene therapy.
HOW YOU'LL FLY
You'll help to bring more patients their bluebird days by:

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• Defining a cohesive strategy to bring bluebird's brand, vision, and values to life for multiple audiences across our corporate digital channels.
  
• Keeping it real - continuously using our platforms to amplify the lived experiences of the patients we serve and help the outside world understand what it means to "be BLUE."
  
• Managing editorial calendars and producing engaging content for multiple channels-including bluebirdbio.com, Twitter, LinkedIn, Instagram, and YouTube-that helps translate complex science, convey our commitment to patients, and underscore our leadership in gene therapy. This includes agency management as well as in-house video production and content creation as needed.
  
• Ensuring our corporate channels adhere to evolving regulatory and compliance standards and facilitating Medical, Legal, and Regulatory reviews and approval for content and campaigns.
  
• Leveraging insights and data to help birds understand how content is performing across channels and inform continual refinement of our approach; and staying current with evolving digital and social trends and evaluating new opportunities and channels that could help reach priority audiences.
  
• Supporting social listening efforts and monitoring online conversations and sentiment relevant to bluebird, along with evolving trends across social media, and managing issues as needed.
  
• Working closely with colleagues to ensure alignment with broader corporate, brand, and internal communications plans and fostering relationships across functions to ensure our external channels remain strategically aligned with our business objectives. This includes working closely with our People & Culture team to help attract a diverse flock of birds.
  
• Stewarding and safeguarding our brand internally and externally by approving appropriate use of our brand, overseeing the continued use and implementation of our brand and style guide, and providing ad hoc design support.
  
• Managing a small network of agency partners to provide digital and multi-media content and manage our corporate-owned web and social media platforms.
  
  WHAT YOU'LL BRING
  You're the bird we're looking for if you have:
  
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  • Bachelor's degree and minimum 10 years of relevant experience in digital communications.
    
  • Strong track record developing and building best-in-class digital strategy and social communications programs that positively impact corporate reputation and advance business objectives, and deep understanding of paid/organic social media and analytics.
    
  • A great sense of humor, willingness to embrace bird puns, and desire to define-not follow-the standard for creative, engaging, and impactful content.
    
  • Passion for the power of science to transform the lives of patients' and caregivers and reaching historically underserved communities.
    
  • A big picture mindset coupled with the ability to be hands on and sweat the details; superb writing skills and ability to jump into graphic design and video editing when required.
    
  • Experience in biopharmaceutical, healthcare, or life sciences industry including understanding of digital/social media regulatory guidance and familiarity with review processes in Veeva, issues management,
    
  • Ability to work effectively in a collaborative team environment, to incorporate multiple points of view, and to communicate with inspiration.
    
  • Self-starter with an ability to embrace change and multi-task in an extremely fast-paced environment, constantly adjusting and accounting for the external environment.
    
  • Demonstrated ability to independently drive projects to completion and an outcomes-oriented mindset; personal commitment to high performance and continuous improvement.
    
    Role could include travel up to 20% of the time.

Keywords: bluebird bio, Somerville , Director, Digital Communications, Executive , Somerville, Massachusetts