Director, Access Marketing - Dermatology

Company: Initial Therapeutics, Inc.
Location: Boston
Posted on: June 1, 2025

Job Description:

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda'sand . I further attest that all information I submit in my employment application is true to the best of my knowledge.Job DescriptionAbout the role:Join Takeda as the Director of Access Marketing where you will be a champion of Takeda's culture and values while leading the overall strategic direction and performance management for a new product launch. You will collaborate closely with cross-functional teams and executive leadership to develop and execute strategies that ensure maximum success. You will report to the Vice President, U.S. Dermatology Franchise.How you will contribute:

• Play a substantial role in the development of the launch strategy and expense plan related to reimbursement, access and value. This includes providing input on forecast assumptions, brand plan and managing large budgets to achieve net sales and operating margin goals.
• Support and guide development of staff members in marketing expertise, organizational awareness and exposure, and career development
• Manage relationship with key creative agencies and provide guidance for the development of briefs and execution for relevant areas of focus
• Interface and collaborate with internal partners to ensure alignment to the strategy and continued progress within the commercial approach to key customers
• Partner with Market Access colleagues to provide input on value proposition execution and develop a key understanding of the account strategy at both a payer and provider level
• Oversee the expert engagement plans, including integration and collaboration with the Global team, as well as Medical and R&D
• Lead regular analyses of ongoing programs and tactics to identify needs for adjustment or change and to anticipate market changes relevant to focus areas
• Engage and develop relationships with key external access/reimbursement experts within the market to continually gain insights firsthand to inform the brand, as well as ensure infusion of innovation and new thinking
• Understand patient/provider unmet needs relating to psoriasis reimbursement, access and value proposition vs competitor perceptions/programs
• Develop strategies and tactics for a new product launch with the following objectives:
  • Create awareness and understanding of psoriasis access landscape
  • Develop solutions/programs that facilitate product access for appropriate patients
  • Support healthcare professionals (HCPs) and key accounts in understanding product's value proposition and relevant strategic business/market dynamics
  • Assess current psoriasis market access trends and related brand performance to make necessary adjustments to related strategies or tactics and support organizational alignment of activities to brand strategy
  • Develop and maintain plans to segment, target, and engage with specific provider customer segments through key opinion leader (KOL) partnership, peer-to-peer activation, and key association connectionMinimum Requirements/Qualifications:Required:
    • Bachelor's degree
    • 10 years of commercial pharma experience, including significant HCP marketing experience
    • Experience with provider and/or payer accounts
    • Market access acumen: Comprehensive knowledge of creating effective reimbursement frameworks tailored to healthcare products.
    • Demonstrated ability to lead / manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork
    • Pharma industry knowledge
    • Ability to understand and leverage analytics to drive decision making
    • Strong leadership skills with a demonstrated capacity for people developmentDesired:
      • Commercial pharma experience in Psoriasis, including an in-depth understanding of the disease state, treatment paradigms, and future trends
      • Experience in new product launch market access
      • Experience in value proposition development, expert engagement strategies and/or peer to peer engagement
      • Experience leading high performing teamsTakeda Compensation and Benefits SummaryWe understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.For Location:Boston, MAU.S. Base Salary Range:$169,400.00 - $266,200.00The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.EEO StatementTakeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.LocationsBoston, MAWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull timeJob ExemptYesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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Keywords: Initial Therapeutics, Inc., Somerville , Director, Access Marketing - Dermatology, Executive , Boston, Massachusetts