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Global Patient Awareness and Activation Lead - Respiratory

Company: Sanofi
Location: Somerville
Posted on: January 12, 2022

Job Description:

Job Title:Global Patient Awareness and Activation Lead - TA focusLocation:United States- Cambridge, Massachusetts - preferredSanofi Genzyme, the specialty care business unit of Sanofi, focuses on rare diseases, multiple sclerosis, oncology, and immunology. We help people with debilitating and complex conditions that are often difficult to diagnose and treat. Our approach is shaped by our experience developing highly specialized treatments and forging close relationships with physician and patient communities. We are dedicated to discovering and advancing new therapies, providing hope to patients and their families around the world.Position Summary:Global Patient Awareness and Activation Lead - Respiratory & GIIs a core contributor to the development of the integrated Respiratory & GI Patient Experience strategy, with the intent to propose the best-in-class patient approach for DUPIXENT. - This leader will report to the Head of Patient Engagement - Respiratory & GI.This individual will lead the cross-functional team responsible for translating the Dupixent Respiratory & GI strategic imperatives and patient insights into a communicable end to end patient experience strategy. Will then ensure this strategy is well understood, executed and measured at country level.Key Responsibilities:Lead the end to end patient awareness, education and activation activities for CRSwNP and EoE. Including cross functional prioritization aligned to Respiratory and Indication Brand Strategy. Accountable for the budget build, submission and management across the patient functional stakeholders.Articulate and pull through execution at global and priority country levels. Collaborate across global and local functions to build and lead discussions on a common framework for measurement and set of KPIs. Including Dupixent Content activation requirements definition : Channels (incl. Website) & Capabilities required to execute the tactics.Be a member of the CRSwNP and EoE brand teams.Lead CRSwNP and EoE insight generation, articulation and enhancement. Use this data to to nurture segmentation and personas and to identify omnichannel opportunities (Capturing engagement hook points / Moment of truth that will impact the Behavior).Maintain a working knowledge of methodologies used across Dupixent TAs and Specialty Care to drive consistency of approach and frameworks.Key Capabilities:Deep understanding and proven track record in content creation, industrialization and execution.Bring a digital and innovative mindset to tactic formulation, execution and measurement.Experience in Omnichannel strategic development in a multi-dimensional and rapid changing environment. Ability to prioritize & deploy Omnichannel tactic in working with multiple markets in a multicultural environment.Championing Agile ways of working to deliver tactics Globally.Basic Qualifications:Minimum requirements: BA or BSc;Minimum 5 years in life sciences and healthcare with experience in multiple therapeutic areas and functions.Specific digital content experience.Preferred Qualifications:MBA or other advanced degree is a plus.Previous experience is Respiratory and/or Consumer Healthcare/FMCG is a plus.The successful candidate will be required to sign and execute a restricted covenant upon hire.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SG#LI-GZ At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.SummaryLocation: Cambridge, MAType: Full time

Keywords: Sanofi, Somerville , Global Patient Awareness and Activation Lead - Respiratory, Healthcare , Somerville, Massachusetts

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