Vice President of Marketing, Allways Health Partners

Company: AllWays Health Partners
Location: Somerville
Posted on: August 5, 2022

Job Description:

For over 30 years, AllWays Health Partners has delivered value to our members and worked to improve access to care and coverage. As a member of Mass General Brigham, AllWays is a health plan at the forefront of innovation, advancing a highly integrated model of value-based care with one of the world's leading health care systems. Together, we are transforming the customer experience, keeping our members and patients at the center of everything we do. Bring your unique talents and join us as we strive to create a world where all people live healthier lives.The VP Marketing is responsible for developing and driving the AllWays Health Partners' marketing strategy in collaboration with Mass General Brigham, including customer acquisition campaigns, marketing operations, customer experience, advertising /branding, digital marketing, and market research.This position will develop and implement marketing strategies and plans that promote the payer organization's business initiatives and that support /complement the MGB enterprise brand strategy. The VP Marketing will also be responsible for ensuring that the marketing strategy and business objectives are consistent with AllWays Health Partners mission, vision, core values, and role in the community.The VP Marketing is a key executive responsible for helping define and communicate to the organization how to align AllWays Health Partners and MGB's value-based care strategy. The VP Marketing is responsible for ensuring that the President and the Executive Team have full sight into the competitive landscape, as well as current and future trends. The VP Marketing will drive and influence decision-making that will result in both the short and long-term growth of the organization and coordination and deeper alignment with numerous divisions within MGB.This position reports to the President with significant collaboration required across multiple divisions within both AllWays Health Partners and Mass General Brigham.Manage the development and creation of external campaigns, advertising, communications, member collateral, and other content that supports new business opportunities, regional or local events, sponsorships, and community engagement activitiesOversees the internal Marketing department, collaborating with the Executive Team at AllWays Health Partners and the numerous executives within MGB, including:Translating insights from industry, business and customer needs and trends and developing actionable marketing platforms for AllWays Health Partners,Evaluating strategies based on market segmentation and competitive trends in relation to strategic goals and AllWays Health Partners brand Driving strategic marketing objectives that support the brand and growth strategyActs as the marketing champion at the executive level to infuse the marketing strategy into all business processes, policies and employee, member, provider, sales and broker experiences. Develop, implement, and lead a market strategy to identify and secure market expansion opportunities that will bring the greatest ROI. Collaborate with VP Product, VP Strategy and SVP Sales to develop marketing strategies that support the unique clinical solutions that drive competitive differentiation in the product portfolio Lead a robust market intelligence capability for AllWays Health Partners; oversees both longitudinal and ad hoc market research across all constituents, and conduct competitive analyses to inform strategic planning, branding, product development and business implementation efforts. Engage external business and industry experts to learn and influence business strategies, constantly remaining alert and forward-thinking about opportunities and risks in the marketplace.Work closely with the VP Strategy and the VP of Corp Communications to support the consistent implementation of AllWays Health Partners campaigns and content Work closely with other department staff including Finance, Sales, Product Operations, Medical Management, Information Technology, Human Resources and Operations to fully assess the impact of each marketing initiative on the corporation.Develops long-term objectives and strategies; translates vision into realistic business strategies; and can think strategically and make good decisions under pressure.Builds positive, productive working relationships between employees and departments; sets up systems and processes and engages in flexible problem-solving across functional units; solicits ideas and suggestions and uses effective listening skills and communication to involve others; provides coaching to improve performance and holds regular development discussions with direct reports; and allows staff involvement in decisions that affect their work when appropriate.Works with executives and leaders of AllWays Health Partners and across MGB to infuse the company's mission, vision, core values and brand promise internally with our employees and externally with our members, providers, brokers and perspective members.Inform, engage, inspire, motivate, and actively listen to employees. Make decisions that put the needs of the people we serve-our members, providers, brokers, and employers-front and center.Communicate and cascade information to employees in a timely manner and actively participate in the success of cross-organizational programs and initiatives.Identify/create processes and align resources to accomplish key objectives; clearly convey and assign clear accountability for important objectives, deadlines, and expectations.Hire, participate in, and/or recommend development measures and disciplinary actions up to and including termination; evaluate performance and supervise the work of all direct and indirect reports following established organizational policies, procedures, and practices.Set clear goals and objectives, use metrics to measure performance, and hold employees accountable. Provide coaching to improve performance and holds regular development meetings.Ensure diversity, equity, and inclusion are integrated as a guiding principle.Hold self and others accountable to meet commitments.Persist in accomplishing objectives to consistently achieve results despite any obstacles or setbacks.Build strong relationships and infrastructures that designate AllWays Health Partners as a people-first organization.Qualifications Master's degree in Marketing, Business Administration or related field, plus 10 - 15 years of related experience.10-15 years of experience working in senior roles in strategy, marketing, branding, finance and/or operations sector.Strong strategy orientation. Experience in state-of-the-art marketing methods and technologies including web-based and social mediaHealthcare industry experience strongly preferredEEO Statement Mass General Brigham is an Equal Opportunity Employer & by embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law.

Keywords: AllWays Health Partners, Somerville , Vice President of Marketing, Allways Health Partners, Healthcare , Somerville, Massachusetts