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Manager of Demand Generation

Company: SmartBear Software
Location: Somerville
Posted on: September 13, 2020

Job Description:

Think Bigger. Build Smarter. Create Great Software.

SmartBear helps the world’s most recognized companies develop the world’s best applications. SmartBear has played a role in the ride you ordered, the banking app you use, the item you posted for auction, or that flight you just purchased. SmartBear's award-winning suite of testing software enables organizations to meet frequent release deadlines without sacrificing software quality, all while reducing testing costs. Additionally, our award-winning collaboration software helps development, testing and management teams work together to produce high quality software elevating a business’ ability to communicate and complete objectives more efficiently.

Due to massive growth and market success, SmartBear is continuing to hire employees rapidly to scale our company globally.We are looking for a B2B marketing expert to play a vital management role on our marketing team.

SmartBear is seeking a full-stack marketer to join our team and own the demand generation strategy for one of fast-growing product groups in the SmartBear family of tools. You will be responsible for building the demand engine for a specific SmartBear developer product, with goals around increasing awareness, driving quality leads and trials, and optimizing conversion points throughout the marketing funnel.

The Manager of Demand Generation reports to the Associate Director of Demand Generation, and will work closely with sales and product leadership, as well as product marketing, web, and digital marketing teams to plan, execute and optimize demand generation programs across a variety of marketing channels.

It’s an exciting time to be a SmartBear. We are the market leader in technology for Software Test Automation and have fast growing products across the DevOps lifecycle. Our success depends on bright, energetic, talented people who share a passion for excellence in building tools for teams to plan, build, test and monitor software—and having fun along the way. SmartBear offers a fast-paced, action-oriented environment. We promote a culture that embraces innovation, change, teamwork, and strong partnerships. Join the winning SmartBear team—our future looks bright, and so will yours.

Responsibilities Define, build, and execute demand generation campaigns focused on driving highly-qualified leads to sales

Find new channels for promoting SmartBear products through organic and paid marketing tactics

Coordinate with sales team to optimize lead volume and quality with the goal of generating high-value opportunities

Work with product, product marketing and web team to acquire new customers through ecommerce purchase path

Build and optimize nurture programs for prospect, leads, and trial users

Work with Product Marketing to develop content marketing strategy and work with internal and external writers to build out a library of compelling resources to grow inbound leads and build market awareness

Track marketing budget for product(s) and measure ROI of marketing spend

Work with digital marketing team to define advertising strategy through Google AdWords, LinkedIn, Twitter, and other developer-focused ad platforms

Work with digital team to conduct A/B tests around increasing the efficiency and effectiveness of all marketing channels and then inform sales and product teams on the key learnings of each of these tests

Track weekly, monthly and quarterly performance of top/mid/bottom of the funnel campaigns

Requirements 3+ years of experience planning and executing multi-channel lead generation programs (preferably for a B2B product)

Ability to review marketing analytics (traffic, leads, conversions), report results to the business, and come up with data-driven action items, based on the results

Experience in using (or exposure to) contact management systems, CRM, marketing automation platforms, and/or marketing databases

Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs

Demonstrated ability to multi-task and manage expectations in a fast-paced environment

Creative, passionate marketer with desire to innovate and transform marketing practices and strategy

High attention to detail and focus on quality output necessary

Self-starter with proven ability to deliver results

About Us SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit: http://smartbear.com , or follow us on LinkedIn, Twitter, or Facebook.

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.

Keywords: SmartBear Software, Somerville , Manager of Demand Generation, Other , Somerville, Massachusetts

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