Senior Healthcare Digital Strategist
Company: Perficient
Location: Somerville
Posted on: January 12, 2021
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Job Description:
OverviewWe are currently looking for a Senior Healthcare Digital
Strategist for our Digital Health Solutions Business Unit. This job
can be based in our Somerville, MA, location or remotely from any
locaton in the continental US.Our Digital Health Solutions practice
empowers health systems to be on the leading edge of consumer
experience by transforming every digital touch point along the
patient journey. We design, develop, and measure effective digital
marketing programs, keeping in mind that every health system has
its own unique business goals and marketing challenges. We are a
fast-paced, innovative team and we take pride in the quality of our
people as well as our work. We are a relationship based and people
focused environment. We are committed to creating a welcoming and
rewarding workplace for clients and employees alike.The RoleWe help
healthcare organizations develop digital solutions to address
business problems. As a Senior Strategist, you will work with
hospitals, health plans, and similar organizations to develop
customer-centric digital solutions that deliver ROI. You will
define audience needs through interviews and use that data to
develop personas and customer journey maps to tell the story of the
healthcare consumer experience. You will conduct competitive
analyses and surveys; work with client stakeholders to develop
KPIs, and present your strategic recommendations to clients. You
will guide healthcare organizations to develop long-term digital
marketing growth plans and help position them innovatively in their
markets. With the support of our Director of Strategy, your
insights and strategies will continue to mature our discipline and
your guidance will inspire our clients to reach their full
potential.ResponsibilitiesLead clients through strategic
discovery:Conduct stakeholder interviews to build personas and
journey maps, and to understand the nuances of specific audience
sectors.Understand and use client data to create effective stories
that demonstrate value.Ask ---have you thought about this?---
questions --- unlock opportunities to expand clients---
strategy.Collaborate with the Accounts team to direct and set
clients--- strategy.Create a culture of service excellence,
understanding our clients--- needs and advocating for their
perspective in internal meetings.Develop site structure, navigation
and full sitemaps for clients.Deliver valuable strategy
offerings:Plan and direct strategy work plans that identify and
meet clients--- needs and integrate Perficient digital healthcare
services.Develop monthly or quarterly client strategy reports or
workshops to continuously raise the bar for clients---
strategy.Create executive reports and scorecards to demonstrate
your strategy recommendation.Review client proposals and SOWs and
present to clients on ROI, vision, and executive reporting.Build
our internal strategies:Collaborate with our Director of Strategy
and internal creative teams to build reusable client offerings.Stay
up-to-date with changing technology and leverage the evolving
Perficient digital healthcare service catalog for our
clients.QualificationsIdeally, you will have worked with healthcare
clients, particularly hospitals, in the past. If not, you have a
solid background in leading client strategy sessions and have a
passion for improving the healthcare experience.This role is just
right for you if you have:5 years--- experience developing digital
marketing strategy plans, agency experience preferred.2 years---
experience with healthcare systems or healthcare-focused
industry.The ability to provide thoughtful and thought-provoking
delivery of complex and personalized strategies that build
clients--- confidence and pique their interest for more.Expert
ability to produce thoughtful journey maps, personas, competitive
analyses, and scorecards.The ability to reproduce a catalogue of
solutions for client needs and maintain a general understanding of
all things digital.Talent in building relationships, leveraging
collaborative relationships to achieve objectives.An innate ability
to identify digital trends, predict their impact, and preemptively
provide strategic solutions for clients.An insatiable desire to
learn and passion to improve the lives of patients.Completed a
bachelor---s degree in a relevant discipline; advanced degrees
always welcomed.Perficient full-time employees receive complete and
competitive benefits. We offer a collaborative work environment,
competitive compensation, generous work/life opportunities and an
outstanding benefits package that includes paid time off plus
holidays. In addition, all colleagues are eligible for a number of
rewards and recognition programs. Encouraging a healthy work/life
balance and providing our colleagues great benefits are just part
of what makes Perficient a great place to work. More About
Perficient Perficient is the leading digital transformation
consulting firm serving Global 2000 and enterprise customers
throughout North America. With unparalleled information technology,
management consulting and creative capabilities, Perficient and its
Perficient Digital agency deliver vision, execution and value with
outstanding digital experience, business optimization and industry
solutions.Our work enables clients to improve productivity and
competitiveness; grow and strengthen relationships with customers,
suppliers and partners; and reduce costs. Perficient's
professionals serve clients from a network of offices across North
America and offshore locations in India and China. Traded on the
Nasdaq Global Select Market, Perficient is a member of the Russell
2000 index and the S&P SmallCap 600 index.Perficient is an
equal opportunity employer and all qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, national, origin, disability status, protected
veteran status, or any other characteristic protected by
law.Disclaimer: The above statements are not intended to be a
complete statement of job content, rather to act as a guide to the
essential functions performed by the employee assigned to this
classification. Management retains the discretion to add or change
the duties of the position at any time. IMPORTANT INFORMATION:
Applicants should ensure that their e-mail settings will receive
e-mail from the iCIMS system otherwise, you could miss critical
communications related to your application.LI-JS1 LI-RemoteJob
SummaryJob ID: 2020-10869 of Openings: 1Category: Digital
Keywords: Perficient, Somerville , Senior Healthcare Digital Strategist, Other , Somerville, Massachusetts
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