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Digital Marketing Specialist

Company: SmartBear Software
Location: Somerville
Posted on: May 3, 2021

Job Description:

SmartBear helps the world's most recognized companies develop the world's best applications. SmartBear has played a role in the ride you ordered, the banking app you use, the item you posted for auction, or that flight you just purchased. SmartBear's award-winning suite of testing software enables organizations to meet frequent release deadlines without sacrificing software quality, all while reducing testing costs. Additionally, our award-winning collaboration software helps development, testing and management teams work together to produce high quality software elevating a business' ability to communicate and complete objectives more efficiently.Due to massive growth and market success, SmartBear is continuing to hire employees rapidly to scale our company globally. We are looking for a Digital Marketing Specialist to help drive our global digital marketing efforts.POSITIONSUMMARYWe are looking for an analytical and creative individual to join our high-performing marketing team in order support our paid search and digital advertising activities. As part of the Digital Marketing team, you will oversee day-to-day execution, analysis and optimization of paid search activities, including keyword selection, messaging/ad copy testing, and conversion optimization and analysis for a number of our SmartBear products. You will play a key role in identifying new paid advertising activities and ensuring our paid digital efforts achieve ROAS objectives as well as complement other demand marketing efforts. Reporting to the Sr. Director of Digital Marketing, you will work closely with the Paid Advertising Manager, paid search agency, and cross functional team stakeholders, in order to track and analyze paid digital efforts and the influence they have on the overarching demand generation QL, opportunity and billings goals.KeyResponsibilities:Work with the Paid Search & Advertising Manager to plan, execute, optimize, and measure paid search, paid social and other advertising campaignsAnalyze and optimize targeting/retargeting utilizing advanced skills in keyword research and selection, demographics, contextual and behavioral targetingCreate and monitor effective benchmarks for measuring success and impact of advertising campaignsHelp create, edit and optimize paid search ad copy, ad extensions, and paid social messagingCreate, manage, and optimize paid landing pagesTrack and monitor digital advertising spend via budget templateConduct competitive analysis and keyword research, when required, to inform digital projects, using tools such as SEMRushProactively provide recommendations for additional digital advertising opportunitiesPull and analyze marketing funnel performance reports to provide actionable insights and analysisStay ahead of advances in digital marketing and act as a subject matter expertPreferred Education, Experience, and Skills:2-3 years of experience in digital marketing, specifically paid media/advertisingBachelor's degree requiredExperience with paid advertising platforms e.g. Google Ads, Bing Ads, and/or LinkedIn Campaign ManagerUnderstanding of different types of search engine marketing tacticsExperience with analytics and tracking tools such as Google Analytics and Google Tag ManagerExperience with reporting and analytics, including strong skills in ExcelAbility to analyze data and results, identifying trends and determining key findings and insightsExperience with (or exposure to) customer relationship management (CRM) and/or marketing automation platforms a plusDemonstrated ability to multi-task and manage expectations in a fast-paced environmentStrong project management skillsHigh levels of integrity, autonomy, and self-motivationAbout SmartBearAt SmartBear, we focus on your one priority that never changes: quality. We know delivering quality software over and over is complicated. So our tools are built to streamline your process while seamlessly working with the products you use - and will use. Whether it's TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr, or one of our other tools, we span from test automation, API lifecycle, collaboration, performance testing, test management, and more. Whichever you need, they're easy to try, easy to buy, and easy to integrate. We're used by 15 million developers, testers, and operations engineers at 24,000+ organizations - including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. Wherever you're going, we'll help you get there. Learn more at , or follow us on LinkedIn, Twitter, or Facebook.SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.SDL2017

Keywords: SmartBear Software, Somerville , Digital Marketing Specialist, Other , Somerville, Massachusetts

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