Specialist, Engagement Marketing

Company: Kayak Europe
Location: Somerville
Posted on: May 3, 2021

Job Description:

KAYAK is seeking a detail-oriented marketing specialist to help drive our email marketing communication efforts to users. You will be responsible for leading the creation and execution of email campaigns, and identifying new opportunities to optimize and scale our email program. This is an opportunity to work cross-functionally to develop, test, launch and analyze campaigns.Responsibilities:Lead day-to-day project management of the email production processManage all campaign briefing and work cross-functionally with brand marketing team to ensure accuracy, quality, and brand consistency across emailsManage campaign calendar planning in partnership with cross-functional teamsDrive collaboration and alignment between teams throughout the email production processIdentify new opportunities within existing campaigns to optimize for performanceStrategize new campaign and a/b testing opportunities to meet business objectives and performance goalsDeliver and maintain analytics reporting that measures the performance of each campaign and own email campaign insights on a daily, weekly, monthly, and annual basisPerform and share competitive analysis, industry research to stay informed of digital trends and emerging technologiesSkills:2-4 years of hands-on email marketing experienceHTML experience a plusFamiliarity working within an ESPOrganized and detail-orientedStrong problem solving and analytical skillsComfortable multitasking to ensure deadlines are metExcellent written and verbal communication skillsAbout KAYAKKAYAK is the world's leading travel search engine. KAYAK searches other travel sites and shows travelers the information they need to find the right flights, hotels, rental cars and vacation packages. The company's website and apps also offer tools to help travelers plan and manage their trip, including price alerts, price forecasts and free itinerary management. Each year, KAYAK processes more than onebillion searches for travel information and has more than 40 international sites and 20 languages. KAYAK is an independently managed subsidiary of Booking Holdings Inc.Diversity and Inclusion at OpenTable/ KAYAKWe aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more innovative ideas, products, services, and better business outcomes for our stakeholders. OpenTable/KAYAK is proud to be an Equal Opportunity Employer and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.SDL2017

Keywords: Kayak Europe, Somerville , Specialist, Engagement Marketing, Other , Somerville, Massachusetts