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Digital Analytics Tracking & Delivery Partner

Company: Citizens
Location: Somerville
Posted on: September 21, 2022

Job Description:

Description The Digital Strategy and Analytics Center of Excellence at Citizens is an analytics, tracking and insights delivery function with a mission to proactively anticipate and predict our customers and prospects behaviors, using data and research-driven insights to fuel strategic growth for the Digital Banking & Customer Experience division at Citizens. To help with this, we're looking for an outstanding Digital Analytics Tracking & Delivery Partner - someone who has vast experience on the Adobe Analytics and Experience Cloud with a focus on tag management (Ensighten Tag Manager, Adobe Analytics and/or AdOps). In this role, you will be asked to implement and validate Adobe tracking and pixel tags, including technical configuration in Ensighten and/or Adobe Launch- ensuring that tags fire properly and data flows so that reporting accurately captures the desired actions and behaviors as your prime function. Specific day to day responsibilities and ways you'll make a difference: --- Develop tagging requirements documentation and execute technical implementation of Adobe Analytics tagging across Citizens Bank sites and digital assets in Ensighten Tag Manager or Adobe Launch --- Execute technical implementation of pixel tags on Citizens Bank sites and digital assets in Ensighten Tag Manager and manage pixel status via Collibra management and audit tool --- Validate and troubleshoot tagging & tracking issues as they occur - communicating status/next steps until resolution with all relevant stakeholders via JIRA --- Maintain tagging documentation updates as well as manage technical requirements via JIRA --- Collaborate with Digital Analytics team to provide tracking solutions Qualifications --- Experience with Adobe Analytics implementation required, reporting a plus --- Bachelor's degree preferably in Computer Science, Marketing, or a related field required --- 2+ years experience with Ensighten in web and mobile app environments --- Proven track record of success with managing Adobe Analytics tagging and configuring Ensighten, including strong understanding of: data layers, tagging, variables, custom metric set up --- Working knowledge of JavaScript and HTML --- Strong understanding of digital marketing and/or e-commerce Hours and Work Schedule: Hours per Week: 40 Work Schedule: M-F Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.Why Work for UsAt Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.Equal Employment OpportunityCitizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.Equal Employment and Opportunity Employer/Disabled/VeteranCitizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Keywords: Citizens, Somerville , Digital Analytics Tracking & Delivery Partner, Other , Somerville, Massachusetts

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