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Principal SEO Analyst

Company: Velir
Location: Somerville
Posted on: January 6, 2022

Job Description:

Overview: Were looking for a Principal SEO Analyst who can work cross-functionally with multiple Velir teams and think strategically for our clients by constantly considering their organizational goals. The Principal SEO Analyst should draw from their experiential knowledge of search to provide contextual recommendations for improving website compliance and optimization. This position will work closely with developers using JIRA and help execute on their recommendations. The ideal candidate will possess quantitative skills and the ability to manipulate large data sets from keyword lists and analytics platforms. The Analyst will also help shape what is a newer service at Velir and create deliverables that deliver sustained value to clients, so a penchant for innovation and entrepreneurship is welcomed. Responsibilities: LeadershipPartner with Account Manager to help drive customer engagements - understanding their needs, defining engaging solutioning conversations, and next stepsAble to be the primary decision maker on project approach and how best to respond to the client askAbility to direct cross-functional team-members to achieve a holistic approachOversite and appropriate delegation activities and deliverables to relevant team-membersSEO AssessmentsPerform an SEO audit of a website, looking at relevant areas such as content, technical compliance, off-site and competitorsDeveloping an SEO StrategyHelp guide search strategies for our clients, using both organizational and website goals to further their visibility in major search enginesKeyword StrategyDevelop a keyword strategy for clients using competitive and on-site content, making sure the website content matches what they want to rank for and providing analysis and recommendations on future enhancementsContent StrategyEvaluating content and leveraging analytics tools to help develop content ideas for clients so they can become more authoritative for specific priority topics on their websitesReportingDevelop reporting that outlines performance of organic search, showcasing its importance amongst a clients entire digital marketing ecosystemOptimization Follow-ThroughIdentifying and providing optimization recommendations to clients and development Skills & Qualifications: Skills & QualificationsExcellent written and verbal communication skillsOrganized individual and able to manage responsibilities effectivelyAble to identify crucial SEO site elements using both paid and free tools, such as Ahrefs, Moz, Screaming FrogStrong quantitative skills and the ability to identify themes through large data setsFamiliarity with different technologies such as web crawlers, analytics platforms, CMS and marketing softwareEntrepreneurial able to work within a small team, outlining assumptions and taking leadExperience with Healthcare, Non-Profits, Higher Education, & Professional organizations a plusPowerPoint design and presentation skills are a plusSEM/PPC experience nice to have, but not requiredExperience and Education8+ years experience in related rolePrior agency or consulting experience is a nice to havePhysical RequirementsFrequent sitting at a desk performing work on a computerReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsCore Company ValuesVelir is an established mid-sized agency with a top-tier portfolio of clients, ranging from the world's largest non-profits to Fortune 500 brands. We pride ourselves on our people-first culture and a low-ego workplace that embraces experimentation, collaboration and continuous improvement. We offer flexible work locations, competitive pay, and excellent benefits.Take the Long View - Ensure the company is built to lastBe Courageous - Make the right decisions even when they aren't the easiest decisionsBe Genuine - Bring honesty and authenticity to all that you doWork with Focus + Passion - Display purpose and pride in your work and never stop learningAt this time, Velir does not sponsor candidates and unfortunately cannot accept those on OPT or CPT.

Keywords: Velir, Somerville , Principal SEO Analyst, Professions , Somerville, Massachusetts

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